Oct 18, 2019
What you’ll learn:
In today’s episode we dive deep into the new Home Depot Advertising Platform, PromoteIQ. Luke talks about the new PromoteIQ features, what makes it different from other ad platforms out there, and how this new shift in services will affect your consumer product brand (for the better).
About our guest:
Luke Peters is the founder of five companies. Skilled at taking a product from concept to high-volume sales at Home Depot, Lowes, Wayfair, Walmart, and Amazon. He is also the president and CEO of Retail Band, an expert r-Commerce agency that works with select brands to manage and accelerate their online business on retailer platforms such as Best Buy, Home Depot, Lowes, Wayfair and Walmart. Retail Band started the Page One Podcast. It is a weekly Podcast and as the host, Luke interviews a variety of guests and thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and the details about how to grow ecommerce with big box retailers. Luke is the President and CEO of NewAir Appliances, Inc. which ranked as one of the fastest-growing private companies (Internet retailers) in America for three consecutive years.
Key takeaways from this episode:
- An overview of the new Advertising Platform on Home Depot – 2:05
- What makes PromoteIQ different and how it will affect your business – 2:54
- Why brands should consider using Ad Platforms across all retailers – 6:23
- What are In-Grid ads and how will they help you – 7:12
- The two major reasons to use PromoteIQ and features unique to it – 7:50
- The future of geo-targeting through Home Depot – 9:37
- Essential features to understand about PromoteIQ – 10:05
- The shocking data difference between PromoteIQ and Criteo – 10:59
- How to think about the long-term benefits of your ad campaigns – 11:33
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