Mar 27, 2020
What you’ll learn:
On today’s episode we talk about how CPG brands can find their way in Latin America. We give a breakdown of the best store and global growth opportunities for kitchen electric, bedding, home décor, and other housewares products. Listeners will also understand wholesale channels from a Latin American buyer’s perspective.
About our guest:
Catalina Moscoso is founder of Le Cook Home, a company that represents U.S. and Canadian housewares brands in Latin America. With over 15 years of International Sales and Marketing experience, she has been opening the doors to brands by understanding the culture and the way of living in local markets.
Key takeaways from this episode:
- Le Cook Home mission statement—3:20
- Top 3 Latin American retailer growth channels for housewares and hardware products—4:10
- Top discount channels in Latin America—8:00
- Strategies for selling wholesale in Latin America—13:12
- Understanding Latin American Buyers—16:20
- How to optimize your ecommerce site and products for international consumers—17:50
- Top Latin American countries to focus your growth and sales strategies on—21:21
- International growth channels for kitchen electrics products—25:13
- International growth channels for bedding and home décor products—27:08
- How to understand the Latin America market for your product—28:57
- How representatives can turn leads into customers with marketing automation—32:48
- Catalina’s biggest learning lesson in business—36:15
- Catalina’s personal habits that make her a better business owner—40:15
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Episode References: https://bylecook.com/ + Falabella Group + Cencosud Group + Grupo Exito + Supermarkets Tottus + Home Center or Sodimac + D1 + Justo y Bueno + Ara
Contact Catalina Moscoso: cmoscoso@bylecook.com
Contact Luke: luke@retailband.com + LinkedIn
Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts