Jan 24, 2020
What you’ll learn:
This week on the Page 1 Podcast, Jason and Jamie take us on a guided tour of Custom Electronic Design & Installation Association (CEDIA)—the 13-billion-dollar industry bringing you new technology solutions for the home. They also dish out marketing tactics to help houseware companies tap into the underrated channels of builders, architectures, and designers.
About our guest:
Jason Barth drives the overall company vision for The Premier Group and operates day-to-day by leading the sales and design team. Jason is passionate about the solutions that Premier curates for each individual client and takes great responsibility for not just the end result, but in consistently providing the “Ultimate Customer Experience.”
Jamie Carey graduate from Miami university of Ohio with a bachelor’s in marketing. Post college, she became a professional photographer for 14 years, which eventual lead her to the role of Director of Business Development at The Premier Group where she leads in design, content creation, and overall marketing strategy.
Key takeaways from this episode:
- Jason’s & Jamie’s unconventional career paths to The Premier Group—2:12
- What is CEDIA and why is it such a big deal?—4:40
- The Premier Group stats (number of employees, different departments, etc.)—5:34
- A breakdown of The Premier Group revenue per sales channel—6:50
- TPG’s two fastest growing segments—10:30
- How homeowners can use smart product analytics in a way that is easy & relevant—12:11
- Ins-and-outs of The Short Throw Project: LG’s new innovative tech product with TPG—15:28
- How to tap into an underrated market of Builders and Home Professionals—24:10
- Top Tradeshows for houseware brands to network and target the Builders channel—26:35
- Step-by-step strategy to break into the Builders channel—28:03
- Marketing tactics to engage designers and architectures—31:55
- How to create key messages that resonate with multiple customer personas—34:14
- Favorite book, habit, ritual that made Jamie and Jason more successful—37:39