Jan 17, 2020
What you’ll learn:
Whether you are a CPG startup or established company, you’ve dealt with the challenges of getting in-store at National Retail Channels. Today’s episode is full of sage advice on how to get products in front of buyers, along with marketing strategies to raise awareness on products already in-store. As most business owners know, getting on the shelf is half the battle—it’s how to stay there that matters.
About our guest:
Chris Rebsamen is a strategic senior sales/business development executive, with extensive 30 years’ experience in the consumer product industry. He manages sales and marketing efforts in the National Retail Channel points of Distribution. Chris is driven by implementing innovation and generating new revenue at existing and new National Retail Accounts across all channels. He started Jupiter Sales and Marketing as a turnkey sales and marketing solution for CPG and consumer product companies that want to both learn and succeed in the end to end business of retail. JSM works with startups to established firms with revenues of up to $100MM per year.
Key takeaways from this episode:
- Chris’s path to founder of Jupiter Sales and Marketing—2:00
- Park City, Utah’s underrated entrepreneurial network—8:12
- The biggest lesson startups learn the hard way when they get in-store—10:00
- Top 3 retailers JSM accelerates in—10:25
- The most common misconception entrepreneurs have when trying to get instore—12:55
- Client example: what happens 2 years after getting in-store at Walmart?—14:00
- What percent of JSM clients end up in-store? –15:10
- Marketing strategies to raise product awareness once in-store—15:35
- Your silent salesperson: product packaging—16:30
- Sales strategies don’t start with big-box retailers—17:20
- Why CPG should start with regional sales stores—18:40
- How to navigate tariffs on products already in-store—21:00
- Pricing strategies, net margin & EBITA goals—22:20
- CFO Controller: a key early investment for entrepreneurs—28:00
- Key advice for entrepreneurs to hold onto capital in early stages of growth—28:45
- The best strategy and channel for moving excess inventory—31:15
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Episode References: http://www.jupitersalesandmarketing.com/
Contact Jeff Thiessen: chris@jupitersalesandmarketing.com
Contact Luke: luke@retailband.com + LinkedIn
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