Jan 3, 2020
What you’ll learn:
How do you market to consumers outside your target audience? How do you market to multiple audiences shopping at the same retailer? Today’s episode is jam packed with insights driven marketing strategies to grow your business—no matter its current scale or size. Our guest even shares her personal methodology for creating assets that optimize sales.
About our guest:
Yvethe Tyszka is the Vice President of Marketing for Coravin. She is a passionate insight driven marketer with global experience and local execution. She is successful at turning businesses around, building and motivating teams, and creating consumer centric strategies to accelerate growth.
Key takeaways from this episode:
- Yvethe’s path to VP of Marketing—2:14
- The Coravin Mission—5:55
- Coravin stats (employee count, # of skus, etc.) — 8:26
- Coravin Moments: The Coravin Wine Pairing App —10:00
- How Coravin’s unique growth build customer trust and brand credibility—11:27
- How to attract new customers outside your target audience—14:15
- How Corvain uses IP to protect product innovation—15:20
- Insights driven marketing strategy—19:18
- How to market to multiple audiences shopping at the same retailer—23:45
- A new take on competing against market leaders—25:55
- Yvethe’s marketing methodology for creating content that sells: Hacking Growth—29:42
- Create a team that owns your company’s brand—32:26
- MAP Strategy: work with retailers to create cross-channel sales—35:40
- How to create a deeper brand experience for consumers—36:46
- Key Marketing Strategy Takeaway—38:28
Contact Yvethe Tyszka: LinkedIn + Coravin
Contact Luke Peters: luke@retailband.com + LinkedIn
Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts