Jan 10, 2020
What you’ll learn:
Dansons has seen massive growth in the last 5 years, scaling the company from 12 to 200 people. On today’s episode, we learn about Dansons speed-to-store product development process along with the aggressive expansion of distribution centers in anticipation of a push for more online sales.
About our guest:
Jeff Thiessen is the President of Dansons, the manufacturer of Louisiana Grills, Pit Boss, Wood Pellet and Kamado Charcoal Grills. Jeff has worked along-side his father and brother to take Dansons from a 12-person company to a 200 employee, international powerhouse. Dansons offers the broadest product offering in the industry and continually launches innovative products into the marketplace.
Key takeaways from this episode:
- How Dansons evolved into what it is today—2:45
- The brand and channel strategy behind Dansons continued growth—5:24
- Dansons stats (distribution, warehouses, employees, etc.)—9:20
- The secret to Dansons aggressive growth in the past 5 years—10:56
- How trust, faith, and execution are the foundations of Dansons’ ability to scale quickly—13:37
- Dansons in store strategies for Walmart, Lowe’s and other big box retailers—16:27
- Percentage of online vs in store sales + 2020 online sales strategy—19:14
- New Dansons product line in 2020 + Dansons massive SKU count—25:51
- Product development: forecasting trends, collaborating with retailers, & listening to customers—27:03
- The 3-pronged distribution strategy behind a push for online sales expansion—30:29
- 3 key takeaways for growing a winning organization—35:41
- 2019 company recap: Dansons’ biggest win—41:06
Episode References: FREE evaluation of online sales strategy + TraQline
Contact Jeff Thiessen: LinkedIn + Dansons + Pit Boss
Contact Luke: luke@retailband.com + LinkedIn
Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts